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"The Lean Product Lifecycle is crammed full of practical tools and examples for bringing lean innovation into any company. A must read." -Des Dearlove & Stuart Crainer, Founders of Thinkers50

"You’ve made it. You have a tech company, you have customers, and a revenue stream. But, how do you sustain your success, continue to grow, and remain competitive? You need to innovate. The Lean Product Lifecycle is your guidebook for sustained innovation.” - Angus Robertson, CMO, Axcient

“If your business is about winning with technology and product innovation, then this is the ideal book to help guide you. Lean Product Lifecycle sets the stage for agility and a very smart approach to streamlining your competitive edge!” - Phil Blades - Exec and advisor to for high tech startups and global enterprises

“Corporate innovation is becoming more and more important. Tendayi, Craig and Sonja have done a wonderful job detailing a lean innovation toolbox that can be used to help innovators get to their goals, faster.” - Ole Madsen, Senior Vice President at Spar Nord bank

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The Lean Product Lifecycle

  1. Are you an innovator or entrepreneur working in an established company?

  2. Are you working in a team developing or managing Products?

  3. Have you been looking for ways to apply lean innovation methods within the enterprise?

  4. Are you a leader wanting to spark innovation within your company?

  5. Have you been looking for innovative ways to invest and manage products across your portfolio?

If your answer was “Yes” to one or more of these questions, then this is the right playbook for you. The Lean Product Lifecycle is for innovators, product managers and gamechangers looking to spark sustained innovation and growth within their established companies.


With the world changing rapidly, the ability to innovate and sustain growth is now the only competitive advantage. The Lean Product Lifecycle provides an actionable toolbox for innovative product development and incremental investment management at every stage of the Lifecycle. 

This playbook covers all aspects of product innovation from Idea Generation, through Growth to Retire. Some of the key topics covered include :

  • Innovation Management

  • Lean and agile product development and product management

  • Step by step insights into the 6 stages of the product lifecyle- Idea,Explore,Validate,Grow,Sustain,Retire

  • How to setup and manage product and portfolio councils with lean governance in your enterprise

  • Insights on how to open up your innovation funnel 

  • Product experimentation and minimal viable products (MVP)

  • Business model generation

  • Tips and techniques on how to manage products

  • How to grow your products and sustain repeat business in a competitive market

  • And much more ....

What's Inside


The authors of this book Tendayi Viki and Craig Strong, developed and implemented the Lean Product Lifecycle within Pearson, a FTSE 100 global education company with over 35000 employees. The original Lean team had five founding members; Tendayi Viki, Craig Strong, Sonja Kresojevic,Elin Cathcart and Shirley Chin.  The team expanded to add further specialist input to cover a global transformation and contextual application.


The framework and principles have since been applied to other enterprises and we hope that this provides a useful reference for others to innovate and grow their products and businesses

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Dr. Tendayi Viki

London -

Dr. Tendayi Viki is managing partner at Benneli Jacobs, a UK-based strategy and innovation consultancy firm that helps established companies develop internal ecosystems so they can innovate like startups. He holds a PhD in Psychology and an MBA; and is an award-winning author of “The Corporate Startup”. He has worked as a consultant for several companies including Pearson, Standard Bank, Egmont, The British Museum, The World Bank, General Electric, and Whirlpool. He is also a contributor at Forbes Magazine.

Craig Strong


Craig Strong is EMEA Principle Operating Model Consultant for AWS and is an experienced Chief Technology & Product Officer. He specializes in technology focused growth and innovation, where his efforts have supported and steered a number of companies to high growth outcomes, successful exits and acquisitions.  He has worked across multiple domains, startups and enterprises covering globally publicly listed, privately owned, venture capital and private equity-backed companies, providing a unique perspective of challenges and practice.


For almost 20 years Craig has been developing and delivering market-leading operating models, software and technology solutions focused on customers needs. Passionately utilising Agile and Lean principles to help companies innovate and grow, he has worked and consulted for companies including Sky,,  Hargreaves Lansdown, Pearson, Financial Times,, Tracesmart and others. He is also a member of the Forbes Technology Council.

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